It’s not enough to dream of success. It’s not even enough to set goals. The only way to truly achieve your dreams and build the

Imagine you had a coaching client who consistently failed to complete her tasks for the week. She couldn’t find the time to get her email

What do super-successful coaches and small business owners all have in common? It’s not experience. It’s not extraordinary skills. It’s not even a powerful drive.

If there’s one thing we know about goals, they have to be SMART, right? After all, that’s what we’ve been told for years. The only

How well do you know your potential clients? Chances are you’ve developed at least a simple client avatar. You know her business, her age, her

If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. We want to share all the

It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your

We’ve all seen those old-style sales pages filled with yellow highlights and screaming red text and lots of “BUY NOW” buttons, and when we think

When you hear the word “copywriting” do you immediately think of long sales pages, squeeze pages, and unwanted bulk mail? You’re not alone in that

As any smart business owner knows, the key to passive income is a well-established (and full) funnel. So of course you’ve optimized your opt-in pages